D2C (Direct to consumer) is a strategy where companies promote and sell their products or services directly to consumers. Since the merchandiser sells directly to consumers, there may be an increase in brand profitability due to no retailer costs and control of the whole process. This strategy also allows for interactions with customers from start to finish, resulting in an authentic customer relationship and brand experience.
제조업체가 (유통 단계를 줄이고) 소비자에게 직접 판매하는 방식
D2C (Direct to consumer) is a strategy where companies promote and sell their products or services directly to consumers. Since the merchandiser sells directly to consumers, there may be an increase in brand profitability due to no retailer costs and control of the whole process. This strategy also allows for interactions with customers from start to finish, resulting in an authentic customer relationship and brand experience.